The British - supposed champions of the underdog and defenders of the fair fight - have always loved a flutter.

For many years, a trip to the local bookies has been the most common way to place a bet but now the internet has revolutionised the UK betting industry. Oonline gambling has taken off over the past 5 years with approimately 76% of the 29 million UK adults with internet access admiting to gambling either on or off line. Most of the major high street bookmakers now have some sort of online presence. The trusted High Street bookmakers are supported by some online only bookmakers and a few international bookmakers who are tapping into the lucrative UK market.

For the online punter there are many opportunities to get some fantastic deals with most bookies now offering regular offers as competition in this market hots up. In addition to these regular offers most online bookmakers offer the punter an incentive to open an account with them. A range of incentive are displayed down the left hand menu. of this page. Terms and condtions are applied to these offers so please check out the bookmaker site before joining up.

There is no reason why punters cannot take advantage of more than one of these offers - infact we would suggest that it is in your interest to sign up to more than one bookmaker. This enables you to take advantage of more than one sign up offer as well as taking advantage of the different odds from many bookmakers.

As a bare minimum we would suggest signing up with Blue Square, Victor Chandler, Ladbrokes and Bet365. These bookmakers will cover almost every sport you can imagine and have a large enough differential on odds to give you the best chance of maximising you profits.